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The Kibble Alliance

17/12/2013
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I am regularly told that a certain kibble has negated ‘tummy problems’, observable from scat, and therefore the owner believes it must be what is best for the animal, especially as the pet ‘wolfs it down’!
Unfortunately this sort of information spreads amongst owners leading to higher kibble sales.
Indigestible fibre in kibble bulks out what is passed, which would otherwise be liquid, those who do not know this believe their beloved pet to be thriving when in actual fact they have constant diarrhoea!
Often pets ‘wolf down’ kibble whilst attempting self-medication due to malnutrition, as some kibble ingredients prevent the digestion of others.
Please alert your kibble feeding friends to this misnomer.

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